Titre : |
Marketing : Principales and perspectives |
Type de document : |
texte imprimé |
Auteurs : |
William O. Bearden, Auteur ; Laforage Raymond W., Auteur |
Mention d'édition : |
Fifth Ed. |
Editeur : |
New York : Mc Graw-hill |
Année de publication : |
2007 |
Importance : |
XXVIII588 P. |
Format : |
27X21 CM. |
ISBN/ISSN/EAN : |
978-0-07-322284-4 |
Note générale : |
bibliogr., index |
Langues : |
Anglais (eng) |
Mots-clés : |
Marketing |
Index. décimale : |
658.8 |
Résumé : |
This book is divised into seven parts : Part One Marketing in a dynamic environnement, definies and examines the scope of marketing, Part Two buying behavior, .Part Three Marketing reserach and market segmentation.In PartFour product and service concept and strategies,The next Part of the text princing concepts and strategies,The distriburion aspects of the marketing mix are covered in Part Six.Part seven , integrated marketing communications, contains five chapters. |
Marketing : Principales and perspectives [texte imprimé] / William O. Bearden, Auteur ; Laforage Raymond W., Auteur . - Fifth Ed. . - New York : Mc Graw-hill, 2007 . - XXVIII588 P. ; 27X21 CM. ISBN : 978-0-07-322284-4 bibliogr., index Langues : Anglais ( eng)
Mots-clés : |
Marketing |
Index. décimale : |
658.8 |
Résumé : |
This book is divised into seven parts : Part One Marketing in a dynamic environnement, definies and examines the scope of marketing, Part Two buying behavior, .Part Three Marketing reserach and market segmentation.In PartFour product and service concept and strategies,The next Part of the text princing concepts and strategies,The distriburion aspects of the marketing mix are covered in Part Six.Part seven , integrated marketing communications, contains five chapters. |
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