Titre : |
Corporate Strategy : A ressource-based Approach |
Type de document : |
texte imprimé |
Auteurs : |
David J. Collis, Auteur ; Montagomery Cynthia A., Auteur |
Mention d'édition : |
2 Ed. |
Editeur : |
New York : Mc Graw-hill Irwin |
Année de publication : |
2005 |
Importance : |
284 P. |
Format : |
23 X 18 CM. |
ISBN/ISSN/EAN : |
978-0-07-111107-2 |
Note générale : |
Index, bibliogr. |
Langues : |
Anglais (eng) |
Mots-clés : |
Corporate Strategy |
Index. décimale : |
658.401 |
Résumé : |
Chapter one begins with an introduction to corporate strategy, Chapter two provides ressouces and rents.Chapter three scale and scope within industry .Chapter four diversified expansion .Chapter five organisational limities to firm scope.Chapter six managing the multibusiness corporation.Chapter seven creating corporate advantage.Chapter eight corporate governance.FinallyChapter nine corporate transformation : the dynamics of corporate strategy. |
Corporate Strategy : A ressource-based Approach [texte imprimé] / David J. Collis, Auteur ; Montagomery Cynthia A., Auteur . - 2 Ed. . - New York : Mc Graw-hill Irwin, 2005 . - 284 P. ; 23 X 18 CM. ISBN : 978-0-07-111107-2 Index, bibliogr. Langues : Anglais ( eng)
Mots-clés : |
Corporate Strategy |
Index. décimale : |
658.401 |
Résumé : |
Chapter one begins with an introduction to corporate strategy, Chapter two provides ressouces and rents.Chapter three scale and scope within industry .Chapter four diversified expansion .Chapter five organisational limities to firm scope.Chapter six managing the multibusiness corporation.Chapter seven creating corporate advantage.Chapter eight corporate governance.FinallyChapter nine corporate transformation : the dynamics of corporate strategy. |
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