Titre : |
Business models : A strategic management approach |
Type de document : |
texte imprimé |
Auteurs : |
Allan Afuah, Auteur |
Editeur : |
New York : McGraw-hill/Irwin |
Année de publication : |
2004 |
Importance : |
XIII415 P. |
Format : |
25 X20 cm. |
ISBN/ISSN/EAN : |
978-0-07-288364-0 |
Note générale : |
index |
Langues : |
Anglais (eng) |
Mots-clés : |
Strategy planning, industrial management, strategy management |
Index. décimale : |
658.82 |
Résumé : |
This book is divised in two part : part one many oh the concepts in strategic management to provide an integrative framework for exploring how to formulate and execute profitable business models : positions, ressources, industry factors, and cost, the cases in the second part of the book. |
Business models : A strategic management approach [texte imprimé] / Allan Afuah, Auteur . - New York : McGraw-hill/Irwin, 2004 . - XIII415 P. ; 25 X20 cm. ISBN : 978-0-07-288364-0 index Langues : Anglais ( eng)
Mots-clés : |
Strategy planning, industrial management, strategy management |
Index. décimale : |
658.82 |
Résumé : |
This book is divised in two part : part one many oh the concepts in strategic management to provide an integrative framework for exploring how to formulate and execute profitable business models : positions, ressources, industry factors, and cost, the cases in the second part of the book. |
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